Search engine optimization aims to boost the visibility of your website. While SEO is a very broad term, it encompasses a variety of practices. For example, you should use A/B testing to measure the impact of various changes made to your website. Successful search marketers know that traffic alone is not enough, and conversion rate is just as important. In the past, this process required a lot of technical knowledge and was not easily accomplished. However, there are tools like Optimizely that have made it easier to conduct this type of testing. This platform is easy to use and allows you to make changes to your website without having to write code.
SEO can improve your website’s visibility by boosting the number of visitors who will visit your website. In addition, a properly optimized website will generate more sales and attract more customers. Additionally, users who come across your brand through search engines are more likely to recommend it on social media platforms, which leads to more business. On-site SEO focuses on improving the content on your website to make it search engine friendly. It signals to search engines that the content on your website is relevant to the topic.
Aside from the content on your site, you must also consider the way your website is written. When search engines analyze your webpage, they look for keywords that are relevant to the search query. If your website is written in HTML, the structure of the code also affects its evaluation. Therefore, you should make sure to include the relevant keyword phrases in your header, URL, and title tags. Make sure to have a crawlable site, so that Google can read it easily.
As a rule, search engines like Google use bots to crawl the web. These bots search for pages, analyze them and store them in a database, called an index. Using hundreds of ranking factors, they determine the order of search results. If your website is related to your keyword, Google will likely put it at the top.
The key to SEO is to understand the intent of your customers. By understanding their intent, you can design your content around their needs. Optimized content is also easier for search engines to discover. This can help you increase the traffic and revenue for your website. If you have a tennis shoe eCommerce website, you’ll want to optimize each page around the relevant keywords.
Although social media doesn’t directly affect SEO, it is an excellent tool to connect with other webmasters. This can lead to guest posting and link building opportunities. While SEO helps increase website traffic, conversion rate optimization is the key to growing your business. If your website doesn’t convert those visitors into customers, your SEO efforts won’t make any sense.
Another important aspect of SEO is to optimize your images. Images stored on your website have meta data attached to them. Choose search engine-friendly file names and use the ALT-tag to include a description. In addition, you should keep an eye on the size of images and monitor their loading time. As images grow in size, so do data flows and the load on network infrastructure. Even a one-second delay can reduce conversion rates by 7%.
You can also make use of Google’s Adwords system. Similar to Baidu in China, Google Adwords allows you to place adverts based on keyword phrases. Google will then put these ads near the top of search results. When someone clicks on your advert, you’ll pay the amount you bid for each click. But keep in mind that you’ll likely have to compete with other advertisers for the same keyphrase.