SEO Local is the process of increasing website traffic from local customers. It involves optimizing your website for specific local search terms. This is important for your business as ranking for the wrong keywords will reduce your website’s local visibility, which may result in a reduction in revenue. However, there are a number of ways you can boost your local SEO rankings.
Search engines such as Google prioritize local results, but they also value the relevance of websites in their indexes. Local SEO works for both online and offline businesses. It’s important to remember that 71% of consumers look for local businesses online, and 46% of all searches involve local search results. Moreover, 50% of people who search locally visit a local business within a day. And nearly 34% of mobile users make a purchase within a day after searching for a local business.
Local SEO is one of the most challenging areas of SEO. Businesses with limited resources and limited budgets must scale their efforts to get the best possible results. In this eBook, David McLaughlin offers several tips to maximize your efforts while reducing your overall costs. He also outlines some key tips to maintain and build your reputation in the online world.