No matter the size of your business or brand, local search marketing can be a powerful tool to boost sales. It’s the most cost-effective way to reach new clients and boost online visibility.
Local SEO refers to optimizing your website, social media accounts, and other digital content in order to appear high in local searches. It involves both technical and creative approaches that can significantly increase your online visibility and build brand authority quickly.
Keyword Research
Keyword research is an integral element of any successful SEO campaign, especially for local businesses. It can help you target and rank for the keywords that matter most to your business.
Conducting local keyword research regularly and with an in-depth understanding of how consumers in your target area search for products, services or businesses nearby is essential. Doing this allows you to target the words that matter most to them and boost your business’ visibility as well as generate more localized leads and sales.
To do this, you can utilize tools like Ubersuggest or Answer the Public to uncover relevant topics and titles for content brainstorming. Doing this allows users to find more valuable content that meets their needs and interests.
On-Page Optimization
On-page SEO is an integral component of Local Search Marketing. The objective is to ensure your business website appears prominently in search engine rankings on Google and other search engines.
On-site optimization consists of various elements, such as title tags, internal links, URLs and content. Together these pieces create a comprehensive view for Google and other search engines of your site’s structure and contents.
In addition to on-page optimization, you should also optimize your Google My Business profile. Doing so will make you stand out in local searches and give customers all of the information they need to get in touch with your business.
Local Business Listings
Local business listings are an integral component of any successful local SEO campaign. They help consumers connect with your business, making it simpler for them to locate, select and contact you.
Consumers can locate your business in a variety of ways, from traditional Yellow Pages directories to apps and sites that promote it on-the-go. In fact, these platforms have become major drivers of traffic and revenue for many businesses today.
Local Search Marketing allows your customers to locate you quickly and easily. Furthermore, these platforms enable you to build citations for your website which will boost its ranking for relevant keywords.
Google My Business
Google My Business (formerly known as the Google My Business Profile) is an essential element of local search marketing. It’s free to create and provides valuable information about your business that can improve search visibility.
Google uses the information on your GMB profile – such as your map pack, knowledge panel and other data – to determine where your business ranks in searches.
Additionally, having your business listed in the Local 3-pack can lead to more clicks and sales for your company. In fact, brands that appear within this pack typically experience a 700% boost in clicks compared to those without!
For optimal success, ensure you fill out your GMB business listing as completely as possible. Include all pertinent details that customers need to know – like your location, hours of operation, website URL and phone number.
Local Ads
Local ads help your business be found by customers searching for nearby services. They also serve to build your brand as a reliable local resource and boost organic rankings on relevant keywords.
Relevance is the single most important factor that affects your local search visibility, according to Google. “Ensure your Business Profile is complete and accurate”
Your business’ NAP (name, address and phone number) are the cornerstone of your online presence. If these details are inconsistent across different locations, search engines may become confused and could negatively affect your local SEO ranking.