Local SEO is a marketing strategy that raises your visibility in the local search results. It helps you attract more foot traffic, drive more conversions, build your reputation and grow your business.
It involves techniques like including location-specific terms in keywords and backlinking to local events pages. These boost your presence in a more relevant area and increase the ranking position when nearby searchers look for your services or products.
Keyword research
Keyword research is a crucial part of any local SEO campaign. Without it, you might not be targeting the right terms and wasting time and money on keywords that aren’t likely to produce high quality leads for your business.
Local keyword research focuses on finding search terms that consumers in your local area use when searching for nearby businesses, products and services. This allows you to correctly target your SEO efforts so that they are more visible to local consumers in their moment of intent.
During local keyword research, you should consider three elements: your core term, the keyword modifier and your location. By using keyword research tools, you can automate the process of building a keyword list and gathering helpful data such as search volume and difficulty level.
You can then weed through your keyword ideas to find the best ones for your local business. These should include details that matter to your target audience, which are easier to rank for and less competitive than broader keywords.
On-page optimization
Local SEO is a great way to generate more traffic to your website and convert that traffic into sales. It’s also a great way to demonstrate your expertise, experience and credibility.
On-page optimization is an important aspect of local SEO, and it can improve your ranking in search engine results pages (SERPs). In addition to optimizing content for search engines, you should also optimize your site’s structure, design and user experience.
Another key component of local SEO is to ensure that your business’s NAP information (name, address, phone number) is consistent across all platforms and websites. This includes Google My Business, Facebook and Yelp.
Getting your customers to write online reviews about your business is also an essential part of local SEO. Fresh reviews increase your brand authority, which boosts your rankings and makes consumers trust you more.
Link building
Link building is a vital part of local seo, as it improves your search engine visibility and draws relevant traffic to your website. Moreover, it can increase your conversion rates and boost your sales.
The biggest benefit of a well-planned local link building strategy is that it helps you make connections with your audience, customers, and local businesses. This is crucial for local SEO and can help you build a strong reputation in the community.
One of the first steps in a local link building strategy is to build citations for your business. This can be done by creating a list of business directories in your area and reaching out to them.
Another great local link building tactic is to reach out to local bloggers and influencers. These people have a good following and they may be willing to feature your business.
The key here is to find websites that are relevant to your business and have a high domain authority. This will ensure that your links have the highest value.
Social media
Social media platforms are a great place to promote your website content. Whether it’s a blog post or video, promoting it on social media gives it new life and sends high-quality social signals to search engines.
It’s also an effective way to get more people to your site, which is one of the most important local SEO ranking factors. You want to make it easy for visitors to find your social media accounts and follow you there.
You can even add social sharing icons to your website for ease of use. This will encourage more users to share your content, which will help you increase your organic traffic.
Unlike traditional SEO, social media doesn’t collect anything from you in return, but it does give you a chance to show that your content is a good fit for a specific platform and that you care about your community. This can improve your brand reputation and build trust among your target audience.