An attorney SEO campaign should focus on the areas of Google search results that are most important to your firm. This will help you measure the impact of your campaign on visibility. It is also important to note that the search engines will update their algorithms frequently and that there are numerous factors that are evaluated by Google when ranking a website. This means that the more effective your attorney SEO campaign, the more effective it will be. To get started, consider hiring a professional lawyer SEO firm.
Lawyer SEO is a vital aspect of a successful law firm marketing strategy. Its goal is to increase the number of visitors to your website and grow your business. Attorney SEO requires onsite optimization, link and citation building, Google Business Profile optimization, content development, and analytics configuration. A good SEO campaign can easily outperform any other marketing channel. If you are a prominent law firm, you must make sure that you are found online.
Increasing your search engine rankings is important for all law firms, regardless of size. Having a website with a video will help your branding exposure and click-through rates. This will ensure more traffic and more calls for your firm. To make this work for you, make sure your site is mobile-friendly. Also, make sure your Meta description is optimized for mobile. This will provide your potential clients with even more information about your firm, which increases their likelihood of calling you for legal advice.
Blogs are another critical component of attorney SEO. Running a blog on your website will increase the number of visitors your firm receives, and Google will see this as more relevant content to your website. It is also an excellent opportunity to leverage the search volume of long-tail keywords related to your law firm. This way, you’ll benefit from increased traffic for a broad range of keyword phrases and retain 100% of branded exposure. It’s an excellent opportunity for your law firm to increase brand equity, and to generate more business.