Focusing your SEO efforts on local markets takes your small fish out of the vast sea of the internet and places it into an arena more suitable to its size, giving your business more of a chance to thrive and gain loyal customers over time.
Local search engine optimization works in much the same way as standard searches; thus it is worth tailoring content towards local keywords and making sure your Google My Business profile is fully complete.
1. Increased Traffic
Local SEO involves driving highly relevant traffic to your business from search engines like Google. Searchers using “near me” searches prioritize relevant local results; to make sure their brand appears in them as part of this ranking process. Brands need to make sure their content stands out against these results for “near me” queries and generate high-quality leads through local SEO practices.
By appearing in the snack pack – which appears for 93% of queries with local intent – your business will attract traffic from people searching for products and services your business provides, which could potentially convert to physical visitors as they’re so impressed by what they see online. If they like what they see online they might even visit in person!
Local SEO goes beyond optimizing website content by also targeting reviews. Earning reviews through consumer directories such as Yelp, Thumbtack and Facebook will increase visibility in search results; according to Moz, these review signals help rank GMB listings and snack pack results.
2. Increased Conversions
As opposed to competing for transactional customers that may or may not convert, local SEO attracts pre-qualified leads with purchase intentions already in mind. They’re searching for solutions quickly and are more likely to contact businesses they find on page one of Google search results (unless it is paid search ad) instead.
Local SEO can boost conversions by optimizing your website, GMB profile, citations and review signals – not to mention conducting competitive research and analysis to help identify opportunities for improvement.
Moz has reported that reviews are an effective way of increasing local search visibility and snack pack rankings, increasing clicks and click-through rates to your website, building trust among potential customers and increasing conversion rates by 270%; 9+ business reviews can increase revenue 108%!
3. Increased Revenue
Local SEO can be an effective strategy to increase your company’s revenues. By ranking higher in search results, your business will attract more foot traffic from potential customers looking for businesses like yours – ultimately increasing revenue and creating a sustainable business model.
Local SEO can also boost revenue by driving repeat business. People tend to trust businesses that appear on the first page of search results more, increasing the likelihood that they’ll purchase from you again in future transactions.
Local SEO can also help your business generate repeat business by encouraging satisfied customers to leave positive reviews on Google and Yelp. Moz recently conducted research showing that customer testimonials and reviews displayed prominently on your website could significantly increase local search ranking as well as snack pack rank; hence the importance of encouraging your customers to share their experiences with your business!
4. Increased Brand Awareness
Local SEO strategies focused on reputation management can help businesses win customers. To stay ahead of competitors and secure new business, small business owners must focus on managing reviews from websites trusted by search engines – like Facebook, Yelp, Thumbtack Foursquare and Angie’s List – where customers will read about the services and products you provide, such as Yelp Thumbtack Foursquare and Angie’s List – then when potential customers in your locality search for services or products offered, your GMB profile or website should rank highly within search results so they’ll see you at the top of results pages increasing brand recognition and visibility as potential customers find you and increase brand recognition and visibility for services and products you offer them increasing brand awareness and brand visibility by increasing brand recognition and visibility by increasing brand recognition and brand visibility and increasing brand recognition by increasing brand recognition by increasing brand recognition and increasing brand recognition and visibility by increasing brand recognition and visibility while increasing brand recognition and visibility by increasing brand awareness and visibility and increasing brand recognition and visibility by expanding brand awareness and visibility by expanding brand awareness and visibility by increasing brand recognition and visibility increases exponentially increasing brand recognition and visibility, increasing brand recognition exponentially and increasing brand exposure exponentially!
Google uses multiple signals to determine what search results are most pertinent for various queries, including user location. By investing in local SEO strategies, companies can improve their visibility in search engine results pages and gain more sales opportunities as a result. Ranking can even become permanent if businesses regularly update and optimize their profiles; search engines consider new content and reviews when ranking results; thus making SEO an essential tool for businesses seeking to remain competitive in local searches.