Local search engine optimization, sometimes called local SEM or local SEO, is a type of marketing campaign that makes use of specific keywords and key phrases in order to improve the volume or quality of traffic that a site yields from search queries performed on a particular local platform. Local search engine optimization is comparable to organic SEO in that it also is a non-profit process impacting the visibility of a site or a page on a major search engine, frequently referred to as the “organic” or “unpaid” results.… Read The Rest
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