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5 Benefits of Local Search Marketing

IiwXaW6 - 5 Benefits of Local Search Marketing

If your business wants to acquire more customers and grow faster, local search marketing is the way to go. Listed below are the benefits of local search marketing. NAP+W (name, address, phone number, and website) is a highly effective method to attract local consumers. Google uses these three metrics to judge local websites. Having a strong presence on these sites increases the chances of converting visitors to customers. By using this strategy, you will increase your chances of ranking high on search engines.

Use call tracking with a local area code to fully leverage the power of local search marketing. If your visitors use your website to make purchases, they can call a local phone number and track the origin of the call. This is especially important for businesses that have multiple locations. Additionally, using a local phone in your Google Business Profile looks more professional, which could boost your ranking on search engines. If you have multiple locations, consider using call tracking.

Google rewards websites with high quality content and authoritative off-page SEO signals. By adding credible content, you increase your authority among searchers and build trust. Your business will gain more exposure and customers and convert at a higher rate. It is also important to make sure your site is mobile-friendly. If possible, try to have several websites with local content. That way, if you are serving multiple cities, you will have a much more varied audience.

Customers are highly influenced by online reviews. Studies show that 97% of consumers read reviews online. Responding to these reviews is essential to promoting your business. A good review will prompt a customer to make a purchase. It will also instill confidence in search engines, which will boost your ranking. By adding local-flavored content to your website, you will increase the relevance of your business. It’s also a great way to engage local consumers and get their reviews.

Better visibility in local search results leads to increased footfall. In addition to attracting local customers, local searchers might visit your business’s website or shop in person. So, the best way to attract local customers is to rank in the Local Pack, which can be achieved by implementing the right SEO strategy. By making SEO a top priority, your business can also appear on map apps. And with that, it can be even more effective than SEO alone.