To increase your SERP rankings, an attorney should use various methods that are proven to get results for similar businesses. Including a link to their site in the navigation menu or a drop-down menu sends a strong relevancy signal to Google. A good practice is to link to a number of non-competing legal sites. For instance, the website of Yavitch & Palmer contains several links to related legal resources. Moreover, you should use the rel=”nofollow” tag to tell search engines not to follow the URL. Google first introduced this tag to prevent blog comment spamming.
Keyword research can help you connect with active searchers. A thorough keyword research analysis will help your firm find the keywords and search phrases that people use to find attorneys. Keyword research also includes checking for the popularity of keywords and search phrases and current algorithms. Using this information, the attorney can create a customized strategy to meet the specific goals of clients. The best strategy involves a combination of these two strategies. In this way, your firm can target the right audience and increase traffic.
A law firm website design is important to search engine optimization, both for Google and for non-Maps Organic listings. It should be easy to read and navigate. This is essential to attract potential clients. An attorney SEO strategy should also take into account how the website loads, as it will influence its rankings. If a website loads slowly, this will hurt your SEO. In addition, Google has recently introduced a feature known as “YMYL” that requires a minimum amount of authority.
Attorney SEO doesn’t happen overnight, but a good lawyer SEO strategy should take time. The most successful attorney SEO services will work over time, gradually building the authority and quality of the site. While other forms of advertising provide brief bursts of activity, attorney SEO is a long-term strategy. If done correctly, attorney SEO will generate steady traffic, which will eventually translate into new cases and clients. If done right, attorney SEO can boost your website’s rankings.
An average SEO agency spends about 10% of its marketing budget on SEO. A consulting firm, on the other hand, can afford to spend more money on marketing. A good SEO firm should spend at least $5,000 per month. If you’re not willing to pay this, try a paid traffic solution or an evergreen solution. Most lawyer marketing agencies require new websites from their clients. This can increase traffic, branding and SEO-friendly backend. Some firms will also enforce mandatory design policies.
Another way to increase your website’s SEO is to optimize your website for mobile. Google considers this factor in determining a website’s importance and relevance. Using the Google PageSpeed tool, you can measure how fast a site loads on a desktop and a mobile device. You can also test the speed of your site on a 5G connection to see if it’s a problem for your potential clients. It might be hard to tap the screen and get a hold of your contact information if potential clients can’t tap the screen.