Local SEO is the process of increasing website traffic from local customers by optimizing a website for specific local search terms. David McLaughlin’s eBook covers practical tips to maximize your efforts, cut costs, and protect your online reputation, with 71% of consumers looking for local businesses online and 46% of all searches involving local results.
Search engines like Google prioritize local results while still weighting overall relevance, and local SEO works for both online and offline businesses. The conversion payoff is concrete: 50% of people who search locally visit a local business within a day, and nearly 34% of mobile users make a purchase within a day of a local search.
Why local SEO is harder than it looks
Local SEO is one of the most challenging areas of SEO. Businesses with limited resources and tight budgets must scale their efforts to get the best possible results. The trade-off is real: cut corners on local SEO and you lose the traffic that is most likely to convert.
What the eBook covers
David McLaughlin offers several tips to maximize your efforts while reducing your overall costs. He also outlines key tips to maintain and build your reputation online.
FAQ
What is SEO Local?
SEO Local is the process of increasing website traffic from local customers by optimizing a website for specific local search terms. It applies to both online and offline businesses.
Why does local SEO matter for a business?
71% of consumers look for local businesses online, 46% of all searches involve local results, 50% of local-search users visit a local business within a day, and nearly 34% of mobile users make a purchase within a day of a local search.
Where can I get tips to boost my local SEO rankings?
David McLaughlin’s eBook covers tips to maximize local SEO efforts while reducing costs, plus key tips to maintain and build an online reputation.
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