Getting your Attorney SEO strategy up and running is one of the best things you can do for your law firm. Not only will you be able to bring in more clients, you will be able to increase your firm’s reputation. So, what are some of the things you need to do in order to get your SEO strategy up and running?
Mobile SEO
Ensure your law firm’s website is optimized for mobile users by using Google’s tools. Mobile SEO is essential because many people use their mobile devices to search for legal advice. Having a mobile website is a great way to reach more potential clients.
Google’s Mobile-Friendly Test helps you test your site for mobile readiness. The test will reveal any issues with your site’s design. If your site does not meet Google’s standards, you’ll need to make changes.
Another SEO tool, Google Keyword Explorer, helps you find keyword phrase ideas for informational queries. It also shows you the volume of search traffic for those keyword phrases.
It’s important to include a Meta description that is as compelling as possible. You should include the primary keyword as well as a phrase that is action-related.
Technical SEO
Having a technical SEO for attorneys strategy is important in ensuring that your website is optimized for the search engines. Having an optimized website allows for better rankings on search engines and improved user experience. This is important for any law firm.
First, you need to make sure your site loads fast. The average website loads in 1.3 seconds, so you’re going to want to make sure your pages load as quickly as possible. You can check this with a free tool such as Google Analytics.
You also need to make sure that you have a clear hierarchy tree structure. This will allow you to see how your website is laid out and how pages relate to each other. This will help you decide which pages to concentrate your efforts on and how to improve them.
Content organization
Using a content marketing firm to build your law firm’s search engine optimisation (SEO) profile is a must if you want to stand out from the pack. To that end, it’s a good idea to do a bit of research before you dig your feet in. Using the services of a competent SEO firm may even help you to get that elusive first page ranking on Google and other search engines. A well-executed plan will ensure that your law firm’s website is at the top of the heap in no time. A well-maintained SEO campaign is a win-win for all involved.
A well-rounded content marketing plan will get you there in the most cost effective manner possible. A comprehensive strategy is a must if you want to get your law firm’s search engine optimisation campaign off the ground on the right foot. To do so, you need to invest in the right technologies – namely, a comprehensive content marketing plan, a comprehensive social media strategy, and a comprehensive backlinking strategy.
Low SEO ROI
Getting your website to the first page of search engines is a way to increase the quantity and quality of your website traffic. If you’re an attorney, you can make the most of SEO to help you compete in a competitive market. However, in order to do this, you need to have a sound strategy. Here are a few reasons why you might not be getting the results you expect from your attorney SEO.
It’s important to note that search engines are the most popular way to find information. This makes it easy to measure the ROI of SEO. For example, if a visitor types “Attorney SEO” into the search engine, he or she will click on links in the organic results. If your website provides them with information that relates to the search term, they will contact you.