Attorney SEO helps law firms attract more clients and build an online reputation, and a working strategy comes down to four areas: mobile design, technical performance, content organization, and ROI measurement. Each of those areas has specific checks and tools that move a firm from invisible to findable on Google.
How should law firms approach mobile SEO?
Mobile SEO matters because many people search for legal advice on their phones, and a mobile-friendly site reaches more potential clients. Two free Google tools cover the basics.
Google’s Mobile-Friendly Test checks your site for mobile readiness and reveals any design issues. If the site fails, make the changes the test flags.
Google Keyword Explorer surfaces keyword phrase ideas for informational queries and shows the search volume for each phrase.
Write a meta description that pulls in the primary keyword and includes an action-related phrase.
What technical SEO factors matter most for attorneys?
A technical SEO strategy keeps your site optimized for search engines and improves the user experience that any law firm depends on. Two items deserve the most attention.
Page load speed: the average website loads in 1.3 seconds, so pages should load as quickly as possible. You can check performance with Google Analytics.
Hierarchy tree structure: a clear hierarchy tree shows how your website is laid out and how pages relate to each other, helping you decide which pages to concentrate on and how to improve them.
How does content organization support attorney SEO?
Standing out from other law firms requires a content marketing plan built on research before execution. A competent SEO firm can help a law firm earn a first-page ranking on Google and other search engines, and a well-executed plan puts the firm’s website at the top.
The most cost-effective path to a launched campaign is a comprehensive plan that combines content marketing, social media, and backlinking. Investing in those three areas together gets a law firm’s search engine optimization campaign off the ground correctly.
Why might you see low SEO ROI?
Reaching the first page of search engines increases the quantity and quality of website traffic, and SEO gives attorneys a way to compete in a crowded market. Results require a sound strategy. A few common reasons explain weak ROI from attorney SEO.
Search engines are the most popular way to find information, which makes the ROI of SEO easy to measure. A visitor who types “Attorney SEO” into a search engine will click on links in the organic results, and a website that provides information matching the search term can turn that visitor into a contact.
FAQ
What is the first step in an attorney SEO strategy?
Start with mobile SEO. Run your site through Google’s Mobile-Friendly Test to identify design issues, then use Google Keyword Explorer to find keyword phrase ideas and search volume for informational queries.
What technical SEO elements should a law firm prioritize?
Focus on fast page load times (the average site loads in 1.3 seconds) and a clear hierarchy tree structure so you can see how pages relate to each other and decide where to concentrate efforts.
Why is SEO ROI important for law firms?
Search engines are the most popular way to find information, so ROI is easy to measure. When a visitor searches “Attorney SEO” and clicks organic results, a site that delivers relevant information can convert that visitor into a client.
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- SEO Tips for Business Owners: Boost Your Online Presence and Attract More Customers