Local SEO, or search engine optimization, is a technique that applies the same basic strategies as traditional SEO, but for businesses in a specific area. A business’s website, for example, should not just focus on keywords related to its products or services, but should also feature terms related to its location. Local SEO is a good way to get free inbound leads, and there are a variety of different ways to do this. Here are some of the most common local SEO tactics:
While online review management can be a challenge, the rewards are big. Social media and email marketing activity power brand reputation, so make sure your brand and message are at the forefront. Maintain a professional tone in interactions with your online community. Content is another vital part of local SEO. If a business wants to stand out from the competition, it must look beyond the basics and find areas that its rivals haven’t yet explored. Here are a few tips to boost your local SEO efforts:
The first benefit of local SEO is its ability to increase visibility on search engines. When someone types in a term for local services, such as a restaurant, they are more likely to find it. Local SEO increases a business’s visibility on search engines and can help it increase organic traffic from nearby searches. Local SEO relies on signals from various sources, including social profile pages, local content, and links and citations. By utilizing these signals, local SEO can position your products and services for local customers.
Local SEO is becoming increasingly important because consumers rely on location-based search results to make purchasing decisions. The use of location-based search is growing by leaps and bounds. In the last decade, over half of the population used local search as a way to find local businesses. While the trend is still growing, it is a good time to invest in local SEO and make sure your business gets noticed. This is where SEO Design Chicago comes in.