An attorney SEO campaign should focus on the areas of Google search results that drive visibility for your firm, so you can measure the impact of the work. Google updates its algorithms frequently and weighs numerous factors when ranking a website, which is why a focused attorney SEO campaign pays off over time. The fastest way to begin is by hiring a professional lawyer SEO firm.
What does lawyer SEO include?
Lawyer SEO is a vital part of any successful law firm marketing strategy. Its goal is to grow the number of visitors to your website and, in turn, grow your business. A complete attorney SEO campaign covers onsite optimization, link and citation building, Google Business Profile optimization, content development, and analytics configuration. A well-run SEO campaign can easily outperform any other marketing channel. If you run a prominent law firm, you need to be found online.
Why do search rankings matter for every law firm?
Higher search engine rankings matter for all law firms, regardless of size. Adding a video to your site improves branding exposure and click-through rates, which brings more traffic and more calls. Make sure the site is mobile-friendly and that the meta description is optimized for mobile, so potential clients see the information they need to pick up the phone and call you for legal advice.
How do blogs support attorney SEO?
Blogs are another critical piece of attorney SEO. Running a blog increases the number of visitors your firm receives and gives Google more relevant content to index. A blog is also the best way to capture search volume from long-tail keywords tied to your practice areas. You get traffic for a broad range of keyword phrases and keep 100% of the branded exposure, which builds brand equity and generates more business.