Local SEO is very similar to global SEO in the sense that it too is an effort to optimize a site or a page in a particular search engine for the purpose of obtaining higher placements in the results of that search engine’s paid listings, sometimes called “paid results”. That being said, it should be noted that there are some differences between local and global SEO. The most notable of these differences is the fact that while global SEO attempts to gain higher rankings for a site by using SEO techniques which are widely available throughout the Internet, local SEO tends more to focus on factors such as user-friendliness, friendliness of the business or establishment in question (the local flavor! ), and ease of use by local consumers.
One way to localize your business is to use keywords. You can do this by including your business name in your Web pages (for instance, if you own a restaurant in San Diego, you can optimize your site by adding the words San Diego restaurants to its homepage). You can also do this for any other sites that have a significant amount of traffic based on your chosen keywords. You can also do this for citations, which is another great way to localize your site.
The most important part of optimizing your site for local SEO is the proper use of keywords. Keywords can be researched by looking at the usage data provided by search engines like Google, Yahoo!, and MSN. By looking at the trends these keyword phrases in conjunction with the geographic location of the Web pages being optimized can tell you an awful lot about the popularity of those keywords. It is this popularity, which is going to help you rank well. You should look to optimize for these particular keywords in both the content and the links of your Web pages for the best possible results.
Another good way of optimizing for local searches is by optimizing your Web content. It’s widely accepted that written content tends to do better than uncited content when it comes to attracting people in the search engines. You should therefore try to make sure that the information you provide on your site is as highly-cited as possible. It is good to get in touch with experts who can provide you with tips about where to find the best citations.
You should also try to rank for local business searches using search engines. The best way of ranking high in search engines for local business searches is to take advantage of local SEO techniques. One good example of this technique is creating a local blog. Your blog should include local business information in order to attract visitors. In addition, you should keep on updating your blog with fresh content so that your rankings go up.
To take your optimization a step further, you should also consider the importance of using Google maps. Google maps is actually a powerful optimization tool because it helps you locate the closest point of your targeted location to other important landmarks and points of interest. For example, if you own a pet store, you should know that there are plenty of important landmarks near your shop such as pet grooming parlors, veterinarians and pet hospitals. So if you want to target those keywords and key phrases in your content, then you should include these keywords in your Google maps. It is widely accepted that the closer a point is to an important landmark, the more search volumes that will be generated. So you should aim for the nearest landmark to your target keywords so that your search volume goes up.
It is important to remember that people search different things differently. So in terms of optimizing for people search, the key phrase that you use for local seo needs to relate to the nature of the business i.e. a pet store should target ‘pet stores’ while a restaurant targeting ‘fine dining restaurants’ would be the right choice for people search. If your potential customers’ search for ‘pet stores’ and you target the keyword ‘pet stores’, then you would have a much higher chance of generating traffic to your website than if you target the keyword ‘fine dining restaurants’. So try to use local SEO as much as possible and keep your content local.
Finally, another important step to consider in local SEO is to rank well in the organic part of Google search. Organic search is where you get all the relevant traffic and no paid advertising whatsoever so the first thing that Google looks at is your Page Rank. The higher your Page Rank is, the more valuable your site is to Google and the more likely it is that your site will show up when someone does a local search using those keywords. So make sure that you rank well for those keywords in order to get high Page Rank ratings and regular organic results. So take note of these steps and practice them diligently and consistently in order to rank well for local searches and boost your business revenue.