Local SEO is a subset of traditional SEO. It is aimed at local searches, rather than national ones. A hotel owner, for example, wants to appear at the top of local search results, since 80% of local searches end in sales. Using local SEO can help increase hotel revenue by boosting visibility and conversions. But, how do you do this? Here are some tips:
Boost local search rankings by including relevant and local content. Content with local search terms is boosting in SERPs. The content can be pillar content, blogs, social media posts, etc. It may be included in the website’s About Us page, or it can be used on a blog post, such as “The Best Deals on Honda in Northwestern Montana.”
Include your business’s NAP (Name, Address, Phone Number) on every page of your website. This helps search engines tie your page to its location and gives customers the necessary information to get in touch with you. In addition to your website, you may also list your NAP on dozens or even hundreds of websites, including social media sites and review websites. If your business doesn’t appear on local search, you’re not likely to receive any customers.
Ensure your business’s local SEO efforts have a direct impact on local search rankings. Local SEO has fewer competitors and guarantees your listing near the top of SERPs. The higher your visibility, the more likely you are to be discovered and sold. Ultimately, more visibility equals more customers and returns. If your local SEO marketing efforts are successful, your business is sure to see a boost in sales and profits. And it won’t take much time to start generating more sales.