Tag: Search Engine Optimisation

Smartphone “near me” searches convert to in-store visits at 75 to 80 percent for certain retail categories, according to industry research, far above the 5 percent rate most marketing channels celebrate. A shopper on a sidewalk who pulls out a phone and types “running shoes near me” is usually buying before the day ends, and businesses tuned into that behavior are pulling customers from competitors who aren’t.… Read The Rest

Google Business Profile, the free listing formerly known as Google My Business, decides which local shops appear in the map pack and the knowledge panel when someone searches for a pizza place, a tire shop, or an accountant nearby. Local shoppers rarely scroll past the first handful of results, and the businesses that occupy those slots tend to win the tap, the call, or the drive.… Read The Rest