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The Importance of Local Internet Marketing for Small Businesses

A well-targeted local SEO campaign can increase your business’s visibility in the local market. Almost eighty percent of searches on mobile devices result in a purchase. A well-optimized website puts your business in front of customers as they are searching for what they need. That means more traffic and a higher chance of a sale. Getting listed in Google’s local pack is important for a small business, but it can also boost your overall search engine optimization strategy.

QJNa3ER - The Importance of Local Internet Marketing for Small Businesses

The most important part of local SEO for a small business is to get on Google’s map. This allows you to reach the local community. In other words, you don’t have to have the most beautiful website in the world in order to attract a large number of customers. Instead, create a website that is specific to the area you serve, so that potential customers can find you. In addition to this, local SEO is also vital for local businesses.

Local SEO helps consumers find local businesses. People prefer to purchase local products over national ones. Many service industries, including restaurants and construction, rely on local searches. When a local business is listed on a search result, the consumer is more likely to make a purchase. By enhancing the visibility of your website in local search results, you can increase the number of potential customers you attract. This way, you’ll be found by more people and earn more revenue.

Local search is crucial for small businesses. With the rise of mobile, consumers are searching more frequently and from more places than ever. Almost double the number of searches for “near me” keywords on Google in 2015, and mobile searches have increased 146% year-over-year. This trend is only continuing and more people are turning to their smartphones to look for local businesses. If your business wants to attract local customers, it must appear in local search results.

A well-optimized website will get the highest ranking in local search. Its location, and its reviews, will appear in local search results. With local SEO, a mobile website’s phone number will be clickable on mobile devices. Providing this information will allow your website to rank on the first page in local searches. It will also ensure that your listings are visible to local customers in the area. This will ultimately drive customers to your business.

While you may not realize it, your website’s phone number can help your website rank in the local search results. More than 87.3 percent of the US population uses the internet to find local businesses, so a cell phone number will also increase your business’s visibility in local search. In addition, a cell phone number can be clickable, meaning that your site will be found by people who are searching for the type of product you offer.

Another effective way to increase your local rankings is to use Schema markup. The process is simple and quick: using a tool like Hall Analysis to create a schema markup is a great way to make sure that your website is properly indexed by Google. Once you’ve completed the process, you’ll be on your path to local success. When your site has high local rankings, you’ll be ahead of the competition.

In addition to local SEO, a local business’s NAPU is a crucial factor in a business’s overall online visibility. A high NAPU tells search engines what your business does and where it’s located. By improving the quality of these citations, you’ll see your business’s rankings climb. You’ll be able to serve more people and grow faster. So, it’s worth it to pay attention to the local SEO signals.

A business’s description summarizes its credentials and offerings. It should include a call-to-action. A good description should include both keywords and a local SEO call-to-action. Often, outsource SEO providers will optimize the business description for search engines and insert relevant keywords into the content. These attributes will make your business stand out from the competition. So, how can local SEO help your business? If you’re not sure where to start, here are some of the best tips: