Local Search Engine Optimization (LSO) is a key component of online marketing strategies. The most successful SEO campaigns take advantage of the latest technological advances and focus on long-term client relationships. Here are three ways to maximize the effectiveness of your local SEO campaign. o Monitor the competition. Google keeps tabs on five things: device, location, phrase search, and web traffic. Website dashboards display which links and apps bring the most traffic. Performing an SEO audit can help you discover which keywords and phrases bring you the most traffic and how to optimize them.
o Create a website that speaks to your local customers. If your local customer base is predominantly local, you should start your SEO campaign with local SEO. But if you are trying to reach a wider audience, you should also consider boosting your local SEO efforts with global SEO efforts. This way, you will be able to attract a wider audience. With local SEO, you can compete with big chains. It’s a win-win situation for both.
o Manage your reputation. Don’t let poor reviews get in the way of your local ranking. A positive review is the most powerful local SEO technique. Search engines use the reviews from customers to determine where to display business information in local searches. Managing citations is a must for all businesses. Google also uses localized organic signals to determine the rankings of local businesses. Businesses should do their part to maintain these signals so they can be recognized by potential customers.
o Structured data. Structured data helps Google understand your data and pull it when it needs it. Using LocalBusiness Schema will let you control which information is displayed in search results. This can be anything from contact information to a photo. You can even include information about hours of operation, which can help people make an informed decision about where to find you. If you implement these local SEO techniques, your local business will benefit.
o Increase visibility: One of the most important aspects of local SEO is getting a good local ranking. By using targeted keywords, local SEO can increase the visibility of your site as well as the traffic to your site. It can also increase foot traffic to a brick-and-mortar location. Additionally, competition in local search results is much lower than for high value keywords with online purchasing intent. As a result, local businesses can easily distinguish themselves from competitors.
o Connect with local customers: Local SEO is particularly important for brick-and-mortar businesses. The vast majority of customers will choose a local business over a national or international competitor. Local SEO is an essential part of any successful business. It ensures that your website appears in local search results when potential customers are searching for your services and products. If you have multiple locations, this is even more important. Local SEO is essential for any brick-and-mortar business.
o Improve visibility on local search engines. Local SEO is an integral part of search engine optimization. It helps your website appear near the top of search results. More than 50% of Google searches are local in nature. By optimizing your website and adding listings on local directories, you can increase your visibility and sales through local search. Best of all, local SEO is free. It is estimated that 30% of all searches go to the first result, which means a top spot in local search results can make all the difference in your bottom line.