Getting your site to rank highly in the local search engine results can be a huge advantage to your business. Especially if you are looking to expand your business in the future. Regardless of whether you have a brick and mortar business or you are looking to establish your website as a virtual entity, you need to know what is involved in the process.
Location-based factors
Using local SEO based on location-based factors helps businesses become more visible on a larger scale. This means that more people will discover your business, resulting in more sales. To boost your local SEO efforts, you will need to create a website and publish content that is useful and informative. There are also other steps you can take to improve your local search rankings.
The most important aspect of local SEO based on location-based factors is to establish a physical location. This means that you will need to add a physical address and phone number to your website. If you are a multi-location business, you will also need to create location-specific pages.
You might also want to create a social media account and publish informative and entertaining content on it. Google is also known to give preference to businesses with a good online reputation, which will result in a better user experience and a higher rank.
Structured data mark-up
Adding structured data markup to your website is a great way to improve your local SEO. This will give your site more context to help search engines better understand the content on your page. In addition, adding structured data will help search engines return accurate results.
Google has recently made a move to add structured data to the algorithm. While there is still some debate about its effect on rankings, the company has stated that it will be added to the algorithm in the near future. This means that your site could be served with enhanced results, such as rich snippets, if you have structured data markup.
Google has provided tools to help webmasters analyze and add structured data to their pages. These tools include a structured data markup helper, a schema markup validator, and a schema tester.
Adding structured data is simple. All you have to do is drag and drop your webpage into the tool. It will then generate the HTML code you need to add to your site.
Link building
Getting links from local websites and businesses is one of the most important parts of local SEO. Besides improving search engine rankings, these links can also boost your company’s awareness in the local community.
Links are important in local SEO because they show search engines that your website content is valuable. The best links are the ones that provide useful information to users.
Local links can be generated through several methods. For instance, you may be able to earn links from blogs, social media sites, and local directories. In addition to generating a good number of links, you should also use these channels to share relevant content. Getting a good number of local links is not an easy task, however.
If you are interested in boosting your local SEO efforts, the first step is to create a local link building plan. The plan should outline opportunities for local businesses to link to your site. This can be done through a variety of tactics, from creating local partnerships to writing guest articles.
Keyword research
Whether you’re starting a new business or expanding an existing one, you’ll want to know how to conduct local SEO keyword research. This process helps you find the most popular keywords for your industry. And it can help you send more customers to your business.
Local SEO keyword research is important for any business, but it’s especially important for small businesses. Because these businesses don’t have a big advertising budget to compete with large companies, they need to know how to use keyword research to their advantage.
You can use a free keyword research tool online to find popular keywords for your business. However, these tools often don’t offer accurate data on local keywords.
You can also try a paid tool, such as Ahrefs’ Keywords Explorer, which provides more accurate estimates. It also displays relative popularity for keywords at a national level. It’s free for up to four searches per day.
There are also keyword tools designed to combine locations and keywords. These tools, like Combinator, are great for local SEO keyword research because they work the same way as an AdWords keyword planner.