Local Search Engine Optimization, or LSO, is a type of search engine optimization (SEO). It is a process designed to increase your business’ visibility in the unpaid results of search engines. These unpaid listings are sometimes referred to as “organic,” “natural,” or “earned” results.
Localized organic results aren’t paid ads and are based on relevance to the search query. For example, if you searched for an Italian restaurant, “IL FORNELLO” would return results relevant to your area. Local pack results relate to keywords with a local intent and will show up to three physical locations. Businesses can use local packs to improve their rankings and get more local traffic. In addition to using local SEO, businesses can incorporate structured data markup into their website code.
One of the most important local SEO strategies is creating good quality content. It can also help to reach out to other local businesses in the area and build local citations. You should also avoid spammy tactics such as keyword stuffing in your business name, listing inaccurate location information, and creating fake accounts. While this strategy may require a lot of time, it’s worth it when it pushes your profile up the rankings.
Local SEO is vital for brick and mortar businesses that rely on local customers. The majority of customers find local businesses through search engines, making it imperative to take advantage of local SEO to make your business visible and accessible. This is especially important if you have multiple locations. By putting your business in front of these consumers, they are more likely to purchase or inquire, depending on the business’ locality.
Another key to improving your local SEO is getting reviews online. A steady stream of new reviews has been proven to improve local SEO rankings. Read our guide to Google Business Reviews to learn more about this marketing activity. Also, be sure to include the name of your business, phone number, and address on your website. This will help you gain local visibility and increase your business’ online authority.
Keeping your business listings up-to-date, clear, and optimized will benefit your local SEO. While this can be time consuming, it’s important to keep your business listings updated. Duplicate listings and out-of-date information can significantly hurt your local SEO. By enhancing your business listings, you’ll increase the chance of receiving new visitors and increase foot traffic.
Local SEO can be a game-changer for a business. With globalization transforming the marketplace, many businesses are starting out by selling to local consumers. The yellow pages were once an essential part of the business world, but now online search engines have taken over that role. As such, local SEO is important for every type of business.
Local SEO involves optimizing your website so that it appears on top of local searches and attracts more local visitors. Studies have shown that 47.6% of all search-generated traffic goes to the top three search results in a local area. To improve your chances of appearing at the top of local search results, you must use keywords that are relevant to your business.
Local SEO is a branch of SEO that focuses on the geographical components of search. With local SEO, your website is optimized for local searches, which increase visibility and traffic for your brick-and-mortar business. Furthermore, competition for local search is lower than for high-value keywords with online purchasing intent. This makes it easier for local businesses to stand out from the competition.