What is Local SEO Marketing? It sounds simple, right? It’s all about utilizing your city-specific keywords (NAP) and local listings. However, local SEO is much more complex than it sounds. For example, let’s say you own a cleaning service outside of Atlanta, but want to rank for Atlanta-related keywords. How do you go about doing that? First, you must be consistent with your NAP. Second, you must use reviews and local listings.
Fortunately, local searchers are increasingly using their mobile devices to search for local businesses. Local intent is an important factor in ranking higher on search engines. Nearly 46% of all Google searches are local in nature. Local searches are crucial to local businesses, since most “Googlers” tend to search for businesses in their area. Additionally, 67% of these “Googlers” visit the business within a day of making their search. If you want to rank high on local searches, you must optimize your business for the Map Pack.
The local search results that appear on Google are based on three factors: proximity, prominence, and distance. The distance factor is calculated based on how far a customer will have to travel to visit your business. Presence is determined by the number of reviews written about your business online. And, the more popular your business is, the better it will rank. But it’s not enough to simply have an attractive website – it needs to be the most relevant one in your local area.
The biggest benefit of local search engine optimization is the positive impact it can have on user experience. Consumers are more likely to make a purchase if they find a business that meets their needs. If they can’t find information in a local search, they will simply move on to the next business. By using local search optimization techniques, you can improve your business’s ranking in search results and cultivate a positive public profile. You’ll be glad you did.
Using social media is a powerful way to build a reputation online. You can join online business directories and promote your brand. Remember to update your information if it changes. Don’t use old addresses; they will hurt your local search ranking. Likewise, swapping links with other local businesses is a great way to establish brand authority and boost your local search results. You’ll want to monitor feedback and social mentions to keep your brand in the public eye.
You should also try responding to reviews. While Google doesn’t index social media and consumer directories, it does collect reviews and uses these to improve local search results. If you want to see the reviews on Google, you should sign up for Podium. It helps you double your Google reviews in 60 days. This is the perfect way to establish your brand’s presence online and improve customer satisfaction. This is how local SEO works. For more information on how to use social media and review management to get better results, check out the following article.
In addition to social media and directory listings, you should make use of local authority websites. These sites have millions of monthly visitors, which means adding your business to these directories will enhance your visibility. You can also get high-quality backlinks from local websites. These links will boost your domain authority with Google and add to your local SEO efforts. So, how does Local SEO Marketing work? Here are some of the strategies you can use to get noticed.
Include NAP in every page. Your customers need to be able to find your contact information easily. Providing this information is the most effective way to improve local SEO. Your NAP may be listed on dozens or even hundreds of sites, including review websites and social media platforms. Therefore, ensuring accuracy in this aspect is extremely important. However, it is imperative to remember that Google has begun cracking down on websites that overuse Google Maps.
Another technique for increasing your local SEO rankings is to add cities to your website. People want to know what cities you service. In addition, zip codes can help with local SEO. However, Google penalizes sites that have irrelevant zip codes, so make sure to add these. When relevant, zip codes are helpful and people will look up them. Moreover, it will show up in search results. And it will help your SEO efforts. There are many other local SEO marketing tips you should follow in order to improve your website’s ranking.
Another key to local SEO success is ensuring your GMB profile is optimized. This will increase the number of click-throughs and attract potential customers. Having an optimized GMB profile also increases your chances of making it to the local SERP’s 3-pack. Also, being near your customers is a factor in this. When people are looking for businesses in your area, their local presence plays an important role. A local SEO company will make sure that you have a profile optimized for Google.