SEO (Search Engine Optimization) is the process of optimizing your website so that it appears higher in search results, driving more traffic and helping expand your business.
Search engines such as Google scan and index billions of pages on the web, using an intricate algorithm to decide what results to display for any given query.
Keyword research
Keyword research is an integral component of search engine optimization (SEO). It allows you to comprehend the search intent of your target audience and craft content that meets their demands.
Though conducting proper keyword research can take some time, the rewards are worth it since you’ll get more targeted traffic with higher conversion rates for your products and services. With these extra eyes on the prize, you’ll see more people likely to convert and spend money on what you offer.
To effectively conduct keyword research, it’s essential to put yourself in your customers’ shoes. What words or phrases would they use to search for solutions to their problems?
Once you’ve generated some ideas, plug them into a keyword tool like Ahrefs’ Keyword Explorer to generate thousands of pertinent terms. Additionally, take note of what keywords your competitors are using to drive traffic to their websites.
On-page optimization
On-page SEO is the process of optimizing specific elements on your website to boost its ranking in search engine results. This involves changing elements like titles, HTML tags, content and internal links on a regular basis.
Title tags are essential elements of on-page SEO, as they convey to search engines what your page is about. Doing so can boost your rankings and drive more visitors to your website.
It’s essential to get your main copy just right, as it can significantly boost your ranking in search results. Google pays close attention to this piece of text when assessing a page’s relevancy.
Meta descriptions are another key element in on-page SEO. While they don’t directly impact rankings, they can help potential customers decide whether or not they should click on your listing in search results.
On-page SEO is constantly evolving, so staying informed on new techniques can be beneficial for your website’s future success. By learning more about on-page optimization and applying advanced strategies, you can boost both rankings and traffic on your site.
Off-page optimization
Off-page SEO is the process of getting your content and brand mentioned on other websites. This includes link building, social media marketing, and word-of-mouth (WOMM).
Off-site optimization (OSO) can improve your site’s rankings on search engines by increasing credibility, relevance, trustworthiness and authority of your domain name. It also works in concert with on-page efforts to promote trustworthiness and authority within the online space.
Google takes into account a variety of off-site factors to decide how valuable your page is for searchers’ queries and returns relevant results accordingly. For instance, if one wedding website receives numerous links and mentions from reliable sources, it’s likely to rank higher than another website with zero online mentions.
Backlinks are an essential off-page SEO factor, as they demonstrate to Google your website is reliable, authoritative and trustworthy. The more backlinks you have, the higher your ‘domain authority’.
Conversion rate optimization
If you’re trying to increase conversions on your website or landing page, “conversion rate optimization” is an integral component of any successful search engine optimization campaign. This involves optimising the pages so visitors are encouraged to take desired actions (conversions) on the site.
When it comes to CRO, knowing your target audience is essential. You need to comprehend why they leave your website or app and what they desire from you.
This can be accomplished by identifying your marketing funnel, measuring success metrics and applying optimization strategies that will help you meet those objectives. This is a complex process requiring considerable effort and research; thus, it’s essential to get it right the first time around.